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The Nari Story

From a Sewing Machine
to a Silhouette
of Her Own

Nairobi, Kenya · Est. 2013

Some women dress to blend in. Nari is for the woman who dresses to be seen.

Nari Studio

Made in Kenya

Where It Began

My love for fashion began in my mother's bedroom. She kept a sewing machine, and she had a way of dressing that turned getting ready into a ritual. I was the girl watching her, certain the right piece could change how a woman carried herself. As I grew older, I borrowed her clothes and reworked them until they felt like mine. That was the beginning, long before I had a name for it.

In 2013, I turned that love into a business, sourcing and styling thrift for women who wanted what no one else had. I learned how fabric falls, how one detail can lift an entire look, and what it truly takes to make a woman feel beautiful.

I borrowed my mother's clothes and tweaked them to match my style. Nari is that same rebellious love for fashion — refined, in-house, and made in Kenya for the world.

— Philes, Founder

The Turning Point

2020. In-house. Made in Kenya.
Nothing mass-made.

By 2020, I was ready to build my own. Nari became a Kenyan house, designed and produced in-house, in small batches I could stand behind completely. Nothing here is mass-made. Every piece is cut with intention, sewn close to home, and created to flatter a real woman's body — including the one motherhood gives you.

That part is personal. I built Nari because I was searching for it myself. After my children, my body changed, and I was tired of clothing that asked me to hide. I wanted pieces that celebrated the woman I had become, that felt indulgent against the skin and looked like they belonged in a magazine. I am a mother of three now, and the vision has never been clearer.

The Nari Woman

The Nari Woman

She loves beautiful things.
She travels well.
She refuses to shrink.

Picture a co-ord in fluid, weightless fabric on a coastal morning. A dress that moves the way you do. Gold resting against bare skin. This is what Nari is made for: the woman who loves beautiful things, travels well, and refuses to shrink to fit a room.

From dresses and co-ords to tops, jewellery and bags, every piece is made to carry her from an ordinary morning to the moments she will never forget.

Step inside and find the pieces made for the woman you already are.

The collection is waiting for you.

Shop the Collection